Ordering Book Study

A study I touched upon in my pilot project was ordering books and the possibilities of how you order them. Originally I’d chose to do this because not only did I feel a slight sense of irony for including a study on organizing books within a book that isn’t organized in the slightest but also because it is something most people can relate to. Everybody has some form of book within their own home and therefore that creates the connection needed for someone to get something from the study.

Initially I’d only explored the idea of colour co-ordination for its beautiful aesthetic but this can be built upon. This part of my pilot was praised during feedback and therefore I felt it important to make this a solid feature in my final piece. Instead of focusing on just one sole way of ordering, I feel it would say a lot more to include many different methods for sense making and organization. The various categories I will use are:

  • Story Type
  • Colour
  • Genre
  • Size
  • Title
  • Author

The importance of using different methods shows the many different possibilities of order, and hopefully the reader will find themselves identifying with one specific type. Also, this is a clear display of data organization that is involved within sense making. The meaning created by this is giving order to something that otherwise would have none within disorder.

Hypersexuality in Advertising: Increase in Sex as Advertising

There’s a saying that sex sells. We as consumers are seduced by the appeal of lust, desire and passion. Sex is used as a form of enticing the consumer, something that is nothing new in the world of advertising. In research conducted by University of Georgia, it is shown that there has been a gargantuan increase in the amount of sex prominent in advertising:

Looking at 3,232 full-page ads published in 1983, 1993 and 2003 in popular magazines Cosmopolitan, Redbook, Esquire, Playboy, Newsweek and Time, researchers found sexual imagery in 20 percent of the ads. Using sex to sell everything from alcohol to banking services has increased over the years: 15 percent of ads used sex to sell in 1983; that percentage grew to 27 percent in 2003.

Ads were categorized based on the models’ clothing, or lack thereof, and physical contact between models.

– Tom Reichert, Researcher